GoAnuprerna
A B2B marketplace for handwoven, sustainable fabric from 300+ rural artisans in East India.
| Type | B2B e-commerce |
|---|---|
| Year | 2024–25 |
| Where | Bloomscorp, for Anuprerna |
| Role | Team lead (4) and backend owner |
| Stack | Angular, Spring Boot, PostgreSQL, Tailwind, Jenkins, AWS |
| Outcome | 3,500+ products, 500+ orders a week, 2,000+ active users. |
Overview
Anuprerna is an ethical textile brand based in Kolkata that bridges traditional East Indian handloom craftsmanship with modern, sustainable fashion. They collaborate with over 300 rural artisans to produce handwoven fabrics and finished products using natural fibers like cotton, khadi, linen, and peace silk. Their mission is to empower artisans, preserve indigenous weaving techniques, and offer eco-friendly textiles to global designers and conscious consumers.
My contribution
- Led a team of 4 members, overseeing project execution and collaboration.
- Fully responsible for backend architecture, API development, and database design.
- Managed 50% of the custom CMS development, ensuring scalability and smooth operations.
- Contributed 25% of the user-facing frontend development, ensuring seamless UI/UX integration.
- A key contributor to ArtisanFlow, their proprietary system that brings complete transparency and real-time visibility to the artisanal supply chain.
- Conducted code reviews, optimized performance, and ensured high-quality standards.
- Led research and development, and handled third-party integrations (Razorpay, Zoho, and others).
- Managed project timelines, communicated with clients, and ensured on-time delivery.
Key features
- Mobile-first design: fully responsive UI built with accessibility and UX best practices.
- SSR, SEO-optimized, fast-loading SPA using lazy loading and code-splitting.
- 300+ scalable REST APIs with secure auth, caching, and optimized DB access.
- 3,500+ products managed, with dynamic configuration of fabric, colors, finishes, and custom measurements.
- 500+ weekly orders through a robust, workflow-driven order management system.
- 2,000+ active users, with stable user management and behavior tracking.
- Custom CMS built from scratch to manage products, orders, customers, production workflows and more.
- Zoho integration for inventory, sales orders, invoicing, and stock synchronization.
- Razorpay integration for secure online payments via major Indian and international gateways.
- Sentry integration for real-time logging and error monitoring across frontend and backend.
- Bloomsight Analytics integration to track product views, customer behavior, and conversion funnels without third-party dependencies.
- Bloomsight Email integration: an in-house service for transactional and marketing email workflows.
- Jenkins + AWS deployment: CI/CD pipeline with environment-based rollouts.
